Top 5 SEO Metrics to Measure SEO Performance in 2025

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1. Organic Traffic Growth What It Is: The number of visitors arriving at your site through unpaid search results.Why It Matters: Organic traffic is the most reliable indicator of your SEO effectiveness. A steady increase shows your content and optimization efforts are working.How to Measure: Use Google Analytics to track sessions and users from “Organic […]

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E‑A‑T in 2025: How Expertise, Authoritativeness, and Trustworthiness Impact Rankings

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As search engines evolve, Google continues refining how it evaluates content quality. Central to this evolution is E‑A‑T—Expertise, Authoritativeness, and Trustworthiness—a framework Google uses to assess pages, especially those in the “Your Money or Your Life” (YMYL) category (health, finance, news, etc.). In 2025, E‑A‑T remains crucial for SEO success. Here’s why and how you

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